Lupe Fitness was started in Colombia by one of our founders whose passion for sport, design and comfort led her to envision a fitness apparel line that fit the everyday needs of women. It became of story of two women when our other founder, a Canadian, went to Colombia and the two met by chance on a bike tour. Their shared passion for sports, love of animals and desire to do something different for women set the tone for the creation of Lupe Fitness, a company that brings the culture, ideology and flare of North and South America together.