OUR STORY

Who We Are • Lupe Fitness Apparel

Lupe Fitness was started in Colombia by one of our founders whose passion for sport, design and comfort led her to envision a fitness apparel line that fit the everyday needs of women. It became of story of two women when our other founder, a Canadian, went to Colombia and the two met by chance on a bike tour. Their shared passion for sports, love of animals and desire to do something different for women set the tone for the creation of Lupe Fitness.

Lupe fitness is a company that brings the culture, ideology and flare of North and South America together. Lupe fitness understands all the pressures of trying to be an active woman in today’s culture that promotes little time or self-care for women. That understanding drives our fitness apparel creation with the goal of not only making women feel gorgeous and fierce in their fitness gear; but also motivating them to believe in themselves and their beauty as active, on the go women.

Giving back

Our founders strongly believe that the greatest gift that comes with entrepreneurship is the capacity to give back to community. A mutual love of animals and the desire to ensure no animal is left behind and unloved was one of the many things that brought our founders together and to believe in the possibility of their partnership. Lupe Fitness is thus dedicated to donating five percent from every sale to organizations in both Colombia and Canada that help with animal rescue.

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