Privacy Policy

Lupe’s Commitment to Privacy

Protecting your privacy is important to us and we recognize that your personal information must be used responsibly.

Our privacy policy (“Privacy Policy”) describes the types of information that Lupe Fitness collects in relation to the operation of the Site; how we use such information and to whom and under what circumstances we may disclose it; and how you can access and modify collected information.


By using the Site, you agree to the collection, use and disclosure of your personally identifiable information as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

What Information is Collected?

When you are just a visitor, Lupe Fitness does not collect any of your personal data, except when using cookies.

Lupe Fitness only collects personal information when you choose to: (i) contact us (ii) register on the Site (iii) complete a profile (iv) subscribe to newsletters or Lupe Insider (v) participate in a contest (vi) provide feedback or request information or (vii) order products and services.

The personal information that Lupe Fitness collects through our Site may include your name, username, password, email address, postal address, phone number, credit card number and any other personal information that you choose to include in your profile or requests.


Lupe Fitness uses cookies to collect non-personal information such as your browser type, operating system, IP address and the domain name from which you accessed the Site. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device when you access the Site. It can only be read by the server that sent it to you. The information does not identify you personally and you remain anonymous unless you have otherwise provided Lupe Fitness with personal information. Cookies help Lupe Fitness improve the Site and our Services as well as your personal use of the Site.

You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all our offerings. Check the “Help” menu of your browser to learn how to change your cookie preferences.

Withdrawing Consent

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us via email at

Third Party Analytics

Lupe Fitness uses Google Analytics to evaluate the usage of our Site and Services. We may, at times use other analytic means to evaluate our services. These services may use cookies and other tracking technologies which collect information to perform their service. We do not share personal information that we collect directly with these third parties. However, they may collect personal information directly through the use of cookies and other tracking technologies.

How We Use Your Information

The information we collect allows us to keep you posted on Lupe Fitness latest announcements and upcoming events. From time to time, we may send you information on programs and services that we believe may be of interest to you.

If you don’t want to be on our mailing list, you can simply unsubscribe by clicking the “UNSUBSCRIBE” link at the bottom of a marketing email that you receive from Lupe Fitness or by sending us an email at

We also use information we collect to help us develop, deliver, improve and provide you with the best possible service, content and communications. We may use this information to complete any orders or fulfill any order requests, including enabling investigations of products.

We may use your information to send important notices or communications regarding your orders, even if you have opted out from our marketing communications.

We may use your information to fulfill any subscription requests, send you an e-mail confirming your subscription, and from time to time send you information pertaining to any changes or additions to your subscriptions.

We may also use information we collect for internal purposes such as auditing, data analysis and research to improve our products, services, and customer communications.

We may collect, use, transfer and disclose non-personal information for any purpose.

Access, use, preservation or disclosure of such information may also be reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Use, including investigation of potential violations, (c) detect, prevent, or otherwise address fraud, security or technical issues, (d) protect against harm to the rights, property or safety of others as required or permitted by law, (e) as part of any merger, acquisition, financing, sale of company assets or interests in the company, or transition of service to another provider, or in the event of an insolvency, bankruptcy, or receivership, or (f) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Lupe Fitness.

Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. This may include payment services, support services, website services and delivering materials.

However, certain third-party service providers such as payment gateways and other payment transaction processors have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Social Media

The use of social networks in connection with Lupe Fitness may lead to the collection and exchange of some personal data between Lupe Fitness and such social network. We invite you to read the Privacy Policy posted on social media websites to be aware of what personal data can be transmitted to Lupe Fitness as well as the purposes of use, disclosure and retention of your personal data by the social media platform. You can directly configure and control the access to and confidentiality of your personal data. Lupe Fitness is not be responsible for any use of your personal data by social networks on their account.

Protection of Children’s Privacy

Lupe Fitness is committed to protecting the privacy of children and does not knowingly or intentionally collect personal information online from children under the age of 13.

Intellectual Property

The content of our Site including but not limited to trademarks, graphics, images, texts, videos, animations, sounds, logos, gifs and icons, and their formatting are the exclusive property of Lupe Fitness except for trademarks, logos, or content belonging to third parties and authors.

Any reproduction, distribution, modification, adaptation, transmission or publication of these elements, even partial, is strictly prohibited without the express consent of Lupe Fitness and any of such undertaken by any process whatsoever constitutes an infringement punishable by applicable laws and regulations.

Failure to comply with these provisions constitutes an infraction which could result in civil and criminal penalties. Owners of any content may take legal actions against you.  Nothing on our Site shall be construed as conferring any right, title, interest or any other licence on our Site, its content, features or any material downloaded from the Site.

Access to Information You Provide to Us

You may access any personal information you provide to us, correct or modify any such personal information, or direct us to make no further use of your personal information. To do so, please send an email with your request to

Your Acceptance of This Privacy Policy

The use of this Site constitutes the user’s acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you may not use the Site. Lupe Fitness reserves the right to change, modify, add or remove portions of this Privacy Policy at any time, without prior notice.

Questions or Comments

Lupe Fitness is open to questions and comments about this Privacy Policy. You can reach us via email at


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